Unused Color Option for Magnol Bread

Over the past few months @Eric Trieu @Karyll Catubig and I have been working on the brand strategy and identity design for Magnol. A high-end French bakery with impressive roots. This is a screenshot from a recent presentation where we were showcasing the versatility of the typeface chosen as well as color options. This color option was set aside because though it felt "polished" and aligned to the brand personality, it didn't do much in the way of differentiating from the competition. Looking forward to sharing more of the actual system in the near future