Google Analytics

Google Analytics can tell you a huge amount. It can tell you the types of people who interact with your organisation, where they came from and what pages they visited.

But, as valuable as they are, Google Analytics metrics can sometimes be misleading. How can we get a clearer, more comprehensive picture of the way people use your digital product? Watch and learn. Literally, with a new variety of software called session replay.

https://www.august.com.au/blog/google-analytics-doesnt-give-you-the-full-picture-this-does/