Driving Conversion by Experimenting with Delight

Many Evernote users aren’t aware that we offer paid plans with features that can add a lot of value to their experience. So, at key moments we try and remind them by showcasing our plans and features. But looking through a long list of features can feel tedious, especially if it's blocking you from something you were trying to accomplish. In this prototype, we explored using animations and more engaging interactions to get users excited about exploring our paid plans, rather than seeing them as annoying ads.