Social Justice Club Logo

I had the pleasure of working with the local Social Justice Club (SJC) in order to create a brand that was as passionate, open, and connected as those behind it.

The main concept of SJC is to fight human trafficking and make the world aware that there's always people being trafficked in plain sight. As a result, there is a hidden silhouette of a person I hid in the negative space of the letter "C", in plain sight but otherwise unnoticed.