Blowin' Smoke & Tellin' Lies Logo

This was a really fun branding project I worked on at greenlight for award-winning BBQ Pitmaster, Will Fleischman, to promote his BBQ class called “Blowin’ Smoke & Telling’ Lies.” I went with a hand-drawn approach to both mimic the tattoo art Will provided as reference material and to mirror the sense of craftsmanship involved in Will’s cooking.