Logo Concept and Design for Memory Lane

Concept and logo design for a fictional company called Memory Lane. The company itself is a vintage sports car getaway business. I wanted to encapsulate a feeling of nostalgia, luxury, romance and memories of times gone by.

The concept behind the logo combines a classic vintage alloy, which is used on many old sports cars, and a pocket watch/stopwatch, to represent tradition, the romance behind times gone by, nostalgia and luxury