Mixpanel "Beyond the Playbook"

Excited to share some of the work our team designed for the Beyond the Playbook conference Mixpanel hosted in London, San Francisco & New York City. At the Beyond the Playbook event, attendees would learn how the best product and growth leaders experiment with different models and metrics to find deep user understanding and transform their businesses. We had an amazing panel of speakers share their stories from brands like Twitter, Hulu, Code for America and Instagram just to name a few.

Our design approach was built influenced around the central message of "Stop building your strategy around someone else's playbook." Our design approach was influenced by the idea of turning a page and creating your own business strategy by knowing your customers to grow your business as you can see that with the abstract geometric approach.