Almost-automatic adaptation

This way requires you to create a universal layer with the main action. Main elements should remain on the screen in different formats without changes. The layer with marketing materials should be created separately.

In order to better understand which part of the main animation will be cropped in all formats, I create a separate precomposition with the main animation. I put a grid with boundaries of all the three formats on top of it.

If video is dynamic, the audience will not notice the cropped interface and the out-of-frame logotype. The main rule is to keep action visible, closer to the center.

Read the full article at my blog

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