Filling

When I work with this effect, I take square format as a basis. Then, I fit it into other format and fill empty spaces with certain effects (blur, glow, etc.) or nameplates with marketing materials (logotype, platform stickers, text or appeal).

This is a quick way to change the aspect ratio, you only need to choose a proper effect. Contents is the main thing for every video, so you don’t need to overload it and distract audience. I try to use the effects that direct a viewer's eye to the central part where the main action takes place.

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Cheers :)

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