Thirty Day Logo Challenge #15 - Pups

Pups is a new online subscription service focused on dog food, toys, and medicine delivery. Their users sign up for a weekly or monthly delivery of premium dog food straight to their door! Pups didn't want their logo to be focused around dog food but more around dogs.

For this logo, I wanted to play around with typography to create a dog-like shape. Can you spot a dog tail? ;)

I'd love to hear your comments or suggestions on this one. I think I may come back to it.

Check out https://dribbble.com/shots/5484887-Thirty-Day-Logo-Challenge-15-Pups-App for an app icon I created for Pups!