The Anti-Catalog Cover - breaking the rules

Sometimes the rules can be broken. A white catalog cover is usually unheard of in this health/nutrition market sphere. Especially when it comes to direct mail. Because it is so different and striking, it was a huge success. Not long after this came out, many competitors then tried to do their own. As a designer, there is no bigger compliment than to affect the entire industry. I also thank Bronson Vitamins for letting me run with such a radical idea for Marketing and Design.