Financial model

Was part of a user research and design team doing ethnographic research (3 months) for a financial services company to understand and communicate how North Americans manage their finances. This is a visualization of the research.

Insight: vast majority do not manage their finances well and 'react' a live month-to-month. They have little resources which they shuffle
Insight: small portion plan, save and invest their money to grow it for the future - 'control'