Illustration style guide for Noverde

In the past months I've been working on an improvement into the visual communication of the Noverde brand, this includes changes to the color palette, icons and illustrations. The main objective is to transmit an image of credibility and trust to our clients. In the beginning Noverde used to have a very limited color palette, without a contrasting color and only with shades of green. As a Visual designer i found it very limiting, it seemed that something was missing. So, I decided to start testing new things like colors, icons, interfaces and new styles os illustration. Through an internal research with collaborators it was clear that putting a contrasting color made all the difference in the visual communication. This is an exemple of my achievement. You can see the complete post here https://www.behance.net/gallery/70782271/Illustration-Style-guide-for-Noverde

More by Kaio Bajarunas

View profile