Lift Memorial - Logo Design

Here's the approved logo for Lift Memorial, an organisation founded to serve as a means of connecting communities in Houston Texas to their locally zoned school, Memorial Elemental.

It's been a blast to work on such a cool project. All the details on the brief opened room for a lot of creative logo options and the road until this final result was dope!

For the type direction i went for something professional yet friendly to match the education theme. It works wonders with the mark as well as the rest of the branding.

Check out the attachment for a sweet and compiled style guide ;)