SQL Trait Builder

SQL Traits is Personas' latest feature (coming soon!). It creates a fast-path for technical marketers to load their SFDC, production databases, and any other user/account data that’s valuable enough to be ETL’d into their analytics warehouses into our interface.

Our users will now be able to run a custom SQL query that gets executed to import data into Segment or, as you'll see on the right rail, use our SQL Templates to unlock a predefined query for common use cases that can be configured and customized in just a few clicks.

I'm excited to test this design today to see how it performs with users who've been craving the ability to query against some of their most valuable sources of data!