Mill Valley - Identity Exploration

Mill Valley - Identity Exploration

New project that I'm working on for 5 friends who are riding buddies in Mill Valley California. The client asked me to include the name in Japanese too (in some options) since he is slightly obsession with Japan.

A little different that I usually do but I like the fact that this challenges me to explore new sorts of designs directions and go a little off grid as my usual geometrical and precise works.

Currently open for feedback.

Jeroen van Eerden
Freelance Logo & identity Designer🧑🏻‍💻✨
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