Building your brand

Illustration for a blog post I wrote about thinking outside of your style guidelines to build a more human, interesting, and creative brand.

Did a lot of thinking about how everything you put into the world comes together to paint a picture of your brand, and it's your audience's experience of those things that decides what that picture actually is – no matter what you tell them it is.

More on the Wistia blog: https://wistia.com/learn/marketing/thinking-outside-style-guidelines