I Am A Blogger documentary series branding

Branding for the ConvertKit documentary series titled 'I Am A Blogger'. It tells the stories of 16 creators earning a living online, 9 of which are available to view as short documentary videos on https://iamablogger.co

The goal of the project was to legitimise blogging as a career, so the branding needed to be elegant, classy, and feel high quality. I chose to go with a 'dark mode' color palette not only because the navy looks classy af, but because it would be a great background color while the videos were playing on the site.