UI Website Redesign

👉 Giving advice for driving traffic is easy, but web design tips are harder. There are so many factors. Even after 100+ successful web projects, it’s difficult for me to know what will work best.
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✅A site that looks beautiful and feels in-line with the brand message converts visitors and gets more value from every one of those hard-earned visits.
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✅One of the critical areas in which I focus on when designing (or redesigning) websites is to leverage the Visual Hierarchy.
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👉Every page has a visual hierarchy. If you’re not familiar with that concept, here’s a great definition that I've heard not too long ago:
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📗"Visual hierarchy refers to the arrangement, size, colour and contrast of visual elements. It determines their relative prominence and the order in which the human eye sees them."
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📘Web designers use visual hierarchy to guide visitors attention to important elements first. The website layout includes the position (high or low on the page), sizes (big or small), visuals (video, images, icons) and contrast (colour and white space).
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👉Combining aspects multiplies their effect. Everyone will see a large video, high on the page. Few people will see low contrast text surrounded by images.
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What are your thoughts on this topic and do you have some other useful tips related to this? Leave a comment below 😉
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