College Vine Website Test Illustration

A few months ago we worked on a series of illustrations for CollegeVine's website. If you're unfamiliar with them, they're a college prep company who helps to prepare students for their future and discover which schools they'd like to pursue.

As part of this illustration exercise we created a mock illustration that would help determine the how detailed the images should be, how the character designs should look, and what color palette best suits the brand.

Here are 2 color directions we attempted early on. The palette adjusted afterwards to be a bit more diverse and complex while the level of overall detail lessened to allow for better focus on core concepts. We'll be posting more in the weeks to come.