Dacor Porcelain Collection

Part of the Dacor redesign pitch we participated in earlier this year. Our friends at Razorfish LA contracted Idol to lead the redesign efforts for high-end appliance company, Dacor, which designs and manufactures luxury stoves, ovens, refrigerators and other kitchen appliances.

Over several weeks we developed the overarching design systems, key UX flows, and primary layouts to depict the evolved dot com experience.