Dime Nails Branding

Dime is a new nail salon that just opened in Los Angeles. Our goal was to create branding that was fierce but fancy, fem and funky, lithe, sexy and hyper-feminine while also exuding a ribald, butch-swagger. Dime is also fabulous, artsy, diva and edgy with 'drug dealer chic' 'no fucks given' vibes, and an influence from the 80's, hip-hop and disco.

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Email : julie@its-super.com

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Website : www.its-super.com

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Julie Eckert
Identity and design for ambitious brands.

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