LogDNA Iconography

We worked extensively on the LogDNA brand to help craft a solid foundation for visual communication.

The visual system that was built out is a comprehensive set of over 60 icons, product and feature illustrations and a vibrant colour palette.

All of these elements are used to express proposition, key messages and interactions both online and offline.

Having worked closely with LogDNA it was easy to see their team was full of personable, approachable, fun loving personalities. We felt it was a key objective, of any visual system, to keep that energy and communicate it effectively.

Keep your eyes peeled for the illos and other supporting media that came from this project. Also don't forget to pop your fingers on the pretty L button 😙