Citadel Brand Book

A strong and consistent brand is imperative for a company's success and scalability, as it clearly defines not only the design standards, but the company's values, tonality, and mission.

Throughout my career I've been fortunate to have refined existing brands — through creative audits and strategic design iterations — as well built brands and products from scratch. I cannot emphasize enough, how vital a thorough and expansive brand guidelines document can be. It allows everyone within the organization, as well as external partners, to understand the nuances and established systems to ensure accuracy and consistency.

If you need help building out your brand, don't hesitate to reach out.