Backfill Animation

As we were building data flow animation which we've posted earlier (https://dribbble.com/shots/5355191-Data-Flow-Animation), we decided to try using the same animation, but in a different context. After all, this animation is about data, and data is everywhere at Segment.

In this case, we need to inform our users that we're "downloading" their past data and re-uploading it to their audience. We think this illustration fits well here, since user data is literally flowing into the audience :)