Lyft for Students - Lyft Trivia

As a part of an undergraduate design class at Indiana University, we were challenged to create a service for students that Lyft could implement in their app. My team and I identified 3 main pain points for students when using ride-sharing services: affordability, driver trust/safety, and personal interaction. Our design was a Lyft Trivia game that allows riders to earn points toward a free ride credit as they answer trivia questions during their Lyft ride. We took inspiration from games like Kahoot!, Trivia Crack, and HQ. Our goal was to keep the design engaging and fun, while also providing cost incentives to use Lyft over other ride-sharing services.