CareTown

This year, I co-creative directed a new branded illustration design system for Care.com. It was a tremendous team effort, and I feel very privileged to have worked with these talented and passionate folks. We are very proud to launch CareTown.

Caretown is a place that is fun, whimsical and diverse and helps us express our passion for helping families and caregivers. This six-month long exploration, executed entirely with in-house design resources, generated a comprehensive illustration library and usage guidelines. As part of this effort, we explored a new color palette, shape language, scenery and people design.

This is a sampling of the CareTown full-color illustration library, designed to be used across all platforms. . . . Illustration: Lauren Schmidt, Chelsea French, Hilary Graham, Elona Jaquez, Rachel Brooks Creative Direction: Rachel Brooks, Elona Jaquez, Todd Griffith