CareTown

We are very proud to launch CareTown, our new illustration design system. Caretown is a place that is fun, whimsical and diverse and helps us express our passion for helping families and caregivers. This six-month long exploration, executed entirely with in-house design resources, generated a comprehensive illustration library and usage guidelines. As part of this effort, we explored a new color palette, shape language, scenery and people design.

This is a sampling of the CareTown full-color illustration library, designed to be used across all platforms.
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Illustration: Lauren Smidt, Chelsea French, Hilary Graham, Elona Jaquez, Rachel Brooks
Creative Direction: Rachel Brooks, Elona Jaquez, Todd Griffith