Kawafit Logo

A logo for a life coach focused on fitness, finances, and healthy eating with ties to Japanese culture.

I was interested in this mark as it, to me, represented the form of Japanese Kanji. I further looked into Japanese design and often came across the use of slight gradients, textures and overlapping graphic elements, all of which either have been or will be implemented in a modern way within the logo and it's supporting system.

Let me know what you think!