Responsive Email

Client: River Rock Casino

Agency: Marketing Results, Inc.

Project: Interactive Email

Objective: For this project River Rock Casino wanted us to come up with a fun product for a way to give offers to their rewards members.

Role: I was tasked to come up with some ways to provide offers in an interactive way. This was one of three scratch-off products that I came up with. Once I finished the wireframe for the email and landing page, a template was built by a web designer. Once I created all the graphics for the email and landing page, I used the template and updated the html with the new creative. I then would QC the email and check it on multiple platforms and devices to see if the email displayed correctly before sending it to IT for deployment.

Software: Photoshop, illustrator & Dreamweaver