Natural Selection - Sundance 2019

Had the opportunity to work on the identity of the 2019 Sundance Advertising Recruiting Fair. This year's theme "Natural Selection" explores how creatives grow and evolve.

We created an identity that was heavily influenced by science textbooks and lab notes from the 1960s.

We made the initial invites to the agencies microscopic and put them on microscope slides. The first contact was cellular sized and by the time of the event, all the event collateral will have evolved in size.