BASE Brand Design

So proud of the branding work I was able to complete for the good folks over at BASE, the Badgerland After School Enrichment Program. As a provider or quality out-of-school care, we wanted to capture something both playful and modern, becoming an icon of inspiration and learning. Creating the "B" monogram out of basic shapes really lets the viewer interpret and imagine their own meaning, while becoming the icon for this group's endeavors.

Created in Adobe Illustrator CC