Eurostar refresh

Following our brand campaign proposition ‘It Starts Here’ we decided to refresh the loved train company by injecting some culture into the identity. This naturally lead into allowing artists to run with the dynamic logo so we briefed local painters and illustrators from Amsterdam, Bruges, London and Paris to interpret the city as they see it. We created 4 films and 4 beautiful pieces of art that were used in over 100 formats all across Europe.