Backcountry Crest

I recently launched a rebrand for my company, Backcountry Branding, an identity design studio for outdoor brands.

The great outdoors offers limitless exploration, yet so many favour the comfort of subdivisions and highways. Adventure is sometimes uncertain, but it is always rewarding. The adventurer’s spirit has influenced both Backcountry’s aesthetic and approach. We guide brands through uncharted territory to help them clarify their direction, shape their story and strengthen their identity.

Who's ready for an adventure?

Jon Allison
Identity design for growing brands
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