Crossbeam

Crossbeam is a product that allows companies to combine/share data to help them collaborate better. This was a play on the concept of framework. We wanted to convey support, strength, and connectivity. There's also a small color optical illusion happening which communicated data overlap in a super subtle way. This execution was part of an extension to the main brand. More on that soon!

The logotype is built from Cactus by Gareth Hague.