Young Creatives Cannes - Nominated Poster

Insight: Poles, generally, know that there is something like “smart home” and what can it do, more or less – that they can dim lights, control room’s temperature, etc. And all of that using their smartphones. The misconception is that If it’s so fancy, then it must be expensive, right?

Brief: Well, not at all. The print had to build awareness around the idea of “smart home” and encourage „Kowalskis” – ordinary Poles – to buy affordable solutions from Innogy’s Smart Home category. Idea: Poles want to have things exactly their way, and exactly as they said. Straight to the point – with no beating around the bush.

Execution: The claim “Mów do Rzeczy” has a double meaning to it. Idiomatically, it means “talk to the point". But, literally, it also means “talk to things”. And that is what, basically, the “smart home” is about – you communicate with the internet of things in your home to get exactly what you ask for, and exactly how you like it.

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