Updated visual language

Say hello to our updated visual language. As a key part of our brand system work, we've spent the last few months developing how we represent ourselves in the world. One of the main goals was to bring energy and delight to wherever you interact with TransferWise. So we started with an evolution of our visual system.

Our current system was starting to feel heavy, monochrome and repetitive. We knew we needed to update this because it did not reflect our brand character or the business. We wanted to keep the DNA of our graphic system the same — our unique 23º angle (same as our logo) and core colours. We added new accent colours that are more friendly and not too quirky. Introducing gradients to communicate movement, speed and freedom.

The rollout will be happening in the following weeks and months, this is only the start.

So, if you’re keen to learn, grow, try new things, and aren’t afraid of a bold plan, you’ll fit right in: https://transferwise.com/jobs/roles/design