Logo Cap Mockup

The concept for this logomark started with the key words 'group', 'togetherness', and 'like-minded'. Visually, to me, those words create a picture of people with various skill sets coming together for one common purpose/a goal. Then a culture and tight-knit community are created as a result of their gathering. The geometric shapes of the logo follow this theme by combining three design elements (angles, curves, and negative space) into one shape. The logo is a solid, reliable, and structured brand that can apply to anything from a gaming tag to apparel designs.