Wightman | . Rebrand

Recognizing the need and opportunity in the midst of organizational growth and change, Wightman
& Associates Inc. began the work of developing
a consistent brand message and image strategy reflective of the company’s mission, values, and goals, and aligned with client perceptions and market opportunities. Key elements of the overall project included interviewing of both clients and staff, an audit of past and current brand materials, as well as research on local competitors and best in class industry leaders. The result was this mark that shortened a name into a statement.