MP Natural Series — Pre Workout Packaging Redesign

When we worked with MusclePharm on the the strategic design initiative, focused on rebranding and redesigning the packaging, one of the sub brands we developed was the suite of Natural Series Products.

We utilized consumer insights, identified through vigorous research and customer surveys, to better understand what their audience was looking for. That data helped us articulate and craft a design system that felt welcoming and trustworthy by reducing noise, clutter, and irrelevant information. This is a great example of why hierarchy is so important.

Check out the attachment to see the before and after.