Hyundai Redesign Concept

This was an unused homepage design direction we created while working with Razorfish LA to pitch the redesign of Hyundai.com

The Razorfish team tapped Idol for a 4 week strategic design sprint which resulted in a fully functional prototype for key users flows expressed through an elevated systematic design language we developed.

While this direction didn't make the cut, the exercise in simplicity was still valuable.

Check out the attachment for full pixels.