MP Sport Series OOH Wild Postings

During our rebrand engagement with MusclePharm we looked at how the new packaging and brand components could be applied across a series of channels and mediums. This example shows the simplified boldness of the primary MusclePharm brand, MP Sport Series. Premium fitness photography brings an appealing lifestyle element to a category that often feels too aggressive or in-your-face. We opted to position the brand and product to appeal to a wider audience of athletes and fitness enthusiasts.

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*The photography is FPO to express the concept. The photos are property of the talented photographer Matt Hawthorne.*