Pendleton Rebrand and Ad Campaign -Woven By Love-

This rebrand aims to bring Pendleton Wool Products back to their roots and remind consumers they are a classic americana brand. This company was build on the collaboration of European settlers and Native American’s and has continuously honored that relationship. Pendleton is woven together by love and compassion and is a brand for everyone. This semi-politcal campaign is to praise of the diversity in our country and show Pendleton is for everyone.