Carro Logo Exploration

Our flagship product at VYRL is called Carro, which is a discovery tool for brands to reveal the influencers already within their network to enable them to connect with them in a meaningful and mutually beneficial way. In working on the branding for this product we explored quite a few options with icons, shapes, textures, color and typeface families. Something that started to stick was this group of dots which we felt created a system, something we could build off of that represented the key points of the product.