Buster.fi - Highlight and models

Buster Boats is the largest and industry leading Northern European designer and manufacturer of aluminium powerboats. Their long expertise spanning from 1955 to this day and the uncompromising quality level of their boats has established Buster as a Finnish household name and top-of-mind brand in the aluminium motorboat sector.

Our partnership with Buster originally began in 2015 when we designed the user interface of Buster Q - Buster’s navigation software that is built in to their new boat models. Buster approached us in autumn 2016 to holistically take charge of their website renewal project.

The key driver of Buster’s website renewal was to better direct users to the sales funnel and more effectively manage sales leads. Buster’s online presence was also in need of a visual refresh. Together with our client we determined it was best to create a completely new site with a marketing automation system integrated underneath.

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Case study: https://www.sangre.fi/work/perfection-utility