State Farm app redesign

Insurance and banking make most people anxious. Is my family safe? Am I paying too much? Is my money invested wisely? The challenge was to combine insurance and banking into a single experience and create feelings of transparency and trust, so customers can feel confident through every transaction, natural disaster or fender bender.

The design goal of the State Farm project was to create a mobile product that provides an exceptional end-to-end experience. The new design experience is centered around customer satisfaction, self-service, and an increase in cross-sell opportunities with the State Farm app. The app is used as an effort to engage customers as well as enrich and simplify their lives.

State Farm’s saying is “Here to Help Life Go Right” and the app should always do exactly that for the customers.