Data Flow Animation

This is the result of a short brainstorming session this week at Personas team. The goal was to create an animation that would demonstrate how data (specifically users) is being sent into Personas system.

After several iterations we ended up on this hypnotizing visual element. We think it perfectly illustrates what we were trying to achieve and there's also something special hidden in here. If you look closely, you'll notice that each circle moving towards Personas logo has initials in it. Those aren't random initials, but initials of all current and past Personas team members. These names are set in history now!