BIGName.

Commissioned corporate identity & logo design for BIGName. Urban Entertainment Agency from the Netherlands. The core business of the client is managing urban ertertainers, from artists to rappers.

I came up with the slogan "They're in the game to blow up your name", a statement in which the corporate identity is a translation of.

The logo features several urban elements;
- Hiphop feel (supreme shape, graffiti)
- To be used as a t-shirt design as well
- Organic flow (like a rap verse)
- Music "waves"
- An autograph (artists signing contracts)
- Microphone
- Red colorway (gangs, streets, attention)