Marketo Rebranding

Our work with Marketo is rolling out as we speak and the case study is live!

Case Study > https://focuslabllc.com/case-studies/marketo

We were honored when the Marketo team approached us about a rebrand. No easy task with a company of this size, the amount of brand equity to date, and a deeply loyal customer base. In the end, it was important to not stray far from the existing brand BUT inject a new level of boldness.

The case study above is a result of mooooonths of hard work, countless iterations, and deep discussions between the Focus Lab team and Marketo. We explored concepts that would have been unrecognizable to existing customers and also the smallest of refreshes. We are very proud of where this landed and most important, happy to see how well it is being received by the people who matter most. The Marketo customers and advocates.

Special high fives to EVERY Focus Lab team member that works their tails off each week. Our successes are a result of the entire system and not just a few "designers." We are more than a simply creative agency. ✊