Foxy

FOXY logo. One of my latest projects.
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Aim was to create a logotype for FOXY that would cater to 18-30 yo female audience. The mark has to present a lovable brand from the instant you see it as well as be strong strong enough standing alone whether it'd be a tshirt, stickers or any other swag.
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Alot of thought went into the mark as the requirements were quite distinct and each important on its own. I did what I do best, explored how neg/pos shapes interact with each other in different sizes (on a tee, or a sticker) and did my best to fuse some character into the logo itself, since I fall into the targeted category, it was easier to judge whether I'd pay attention to the logo if I saw it. -
What do you think about the logos? Which one do you prefer? Any feedback is welcome!